Privacy Policy

Privacy Policy  

Effective Date: 3rd March 2025 

Last Updated: 17th August 2025

1. Introduction  
Welcome to ASHA LDN Ltd (referred to as "we," "us," or "our"). We operate the website www.asha-London.com (the "Site"). We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our Site or make a purchase from us.  

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please do not use our Site.  

2. Information We Collect  
We may collect and process the following types of personal information:  

a. Information You Provide to Us  
- Contact Information: Name, email address, phone number, and shipping/billing address.  
- Payment Information: Credit/debit card details, billing address, and other payment-related information.  
- Account Information: Username, password, and preferences if you create an account on our Site.  
- Communications: Records of your communications with us, including emails, chat logs, and customer service inquiries.  

b. Information We Collect Automatically  
- Device Information: IP address, browser type, operating system, and device identifiers.  
- Usage Data: Pages visited, time spent on the Site, clickstream data, and other browsing behavior.  
- Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience and analyze Site usage. For more information, please refer to our [Cookie Policy](#).  

c. Information from Third Parties  
We may receive information about you from third parties, such as payment processors, marketing partners, or social media platforms, if you interact with us through these channels.  

3. How We Use Your Information  
We use your personal information for the following purposes:  
- To process and fulfill your orders, including payment processing and shipping.  
- To communicate with you about your orders, account, or inquiries.  
- To improve our Site, products, and services.  
- To send you marketing communications, if you have opted in to receive them.  
- To comply with legal obligations and protect our rights.  

4. Legal Basis for Processing  
We process your personal information based on the following legal grounds:  
- Performance of a Contract: To fulfill orders and provide services you have requested.  
- Consent: For marketing communications and certain other purposes, where you have provided consent.  
- Legitimate Interests: To improve our Site and services, and to prevent fraud.  
- Legal Obligations: To comply with applicable laws and regulations.  

5. Sharing Your Information  
We may share your personal information with:  
- Service Providers: Third-party vendors who assist us with payment processing, shipping, marketing, and other business operations.  
- Legal Authorities: When required by law or to protect our rights and interests.  
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.  

We do not sell your personal information to third parties.  

6. International Transfers  
If we transfer your personal information outside the UK or the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your data in accordance with applicable laws.  

7. Data Retention  
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.  

8. Your Rights  
Under the UK GDPR, you have the following rights regarding your personal information:  
- Access: Request a copy of the personal data we hold about you.  
- Rectification: Request correction of inaccurate or incomplete data.  
- Erasure: Request deletion of your personal data under certain circumstances.  
- Restriction: Request restriction of processing your data.  
- Objection: Object to the processing of your data for specific purposes.  
- Data Portability: Request transfer of your data to another controller.  

To exercise these rights, please contact us at [insert contact email].  

9. Security  
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.  

10. Children's Privacy  
Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it.  

11. Changes to This Privacy Policy  
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.  

12. Contact Us  
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:  

ASHA LDN Ltd  
Email: hi@asha-london.com