What we stand for

Welcome to ASHA, where vibrant prints meet effortless chic, designed for the free-spirited adventurer. ASHA is a celebration of individuality, wanderlust, and conscious design.  

The Vision Behind ASHA

Founded by Tasha Ghouri—TV Personality, model, author, avid campaigner for the Deaf community, charity ambassador and fashion icon! Voted as Love Islands Best Dressed contestant EVER by Heatworld Tasha is renowned for her impeccable style and frequent appearances on red carpets, TV, and leading fashion magazines.  As a buyer of Fashion herself Tasha saw a gap in the market: resort wear that was bold, affordable, and empowering. Drawing from her own love of travel and fashion, she envisioned a collection that combined eye-catching prints with timeless versatility—pieces that inspire confidence while standing the test of time.

A Fusion of Fashion & Growing Responsibility

With a passion for making clothes last longer, Tasha ensured that ASHA is rooted in responsible design. Each piece is designed and crafted with care, using high-quality recycled fabrics and thoughtful construction to reduce waste and encourage longevity. 

Tasha has broken new ground by offering customers who have finished with their garment a free collection and delivery directly in to the Pre Loved market AND a £10 voucher towards your next purchase as an incentive for you to help us reduce landfill waste.

For the Bold & the Free

ASHA is more than just a brand—it’s a mindset. Our prints tell stories of adventure, freedom and self-expression, designed for those who embrace life and holidays with confidence and flair. From statement swimwear to effortlessly elegant cover-ups, every piece is an invitation to explore, dream, and shine.

Join us on this journey—where fashion meets purpose, and every outfit is a celebration of you.